What do you think a brand is?
When you think of a brand doesn't your perception matter a lot, think about it! It always does. Because it's not just a person's perception of a product, service, experience, or organization. It is just not a logo, not an identity and even not a product, but it is a person’s gut feeling about a product, service, or organization. Brands mean different things to different people at different times.
"Before moving ahead let's see that how many of the below do you know?"
Not all but some of them you are sure about, that is because of the elements and the image the brand has created for us and have built our perception to remember those at least subconsciously.
So what are the major elements of a brand?
The elements of a brand include the
Design,
Strategy,
Marketing,
Logo,
Identity &
Advertisements
Further, it also includes elements such as the trust and the value, which also plays an integral part of brand management as an element of the brand. Also one of the critical ingredients in the successful development of a company's brand is the effective management of an organization's image.
THE CORPORATE IMAGE
Effective Marketing communication begins with the establishment of clearly defined corporate images, and this image summarizes what the company stands for as well as how it is positioned in the marketplace, it also gives a specific impression in the minds of customers, and the beliefs of the consumers are the most important part of the corporate image.
Components of the CORPORATE IMAGE
This has two elements the Tangible (Concrete) and other being the Intangible (Abstract). And trust is a major part and reason for the corporate image.
Both the TANGIBLE as well as INTANGIBLE elements of the corporate image are equally important for the success of its products as well as the brand itself and are considered to be the reason for developing the image of the brand in the "EVOKE SET" of the customers.
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