What do you think a brand is? When you think of a brand doesn't your perception matter a lot, think about it! It always does. Because...

Economic, financial analysis and fundamentals are important but, its not that the investors and markets move solely on these. Investors...

Advertising or Marketing clutter refers to the large volume of advertisements or communication messages that a consumer is exposed to on..,

The communication process is the steps we take in order to successfully communicate.There are 8 stages of communication. The stages are..

The 4th ‘P’ of marketing- Promotions- has metamorphosed in the past two decades to encompass a variety of activities and communication techn

It includes such variables as age and life-cycle stage, occupation, economic circumstances, lifestyle (activities, interests, opinions and d

There are a total of Six Stages to the Consumer Buying Decision Process (For complex decisions). Actual purchasing is only one stage of...

Among the factors influencing consumer behavior, psychological factors can be divided into 4 categories: Motivation (Maslow's hierarchy of n

fall into three categories: Reference groups & Membership Groups Family and Social roles and status.

Consumer behavior refers to the selection, purchase and consumption of goods and services by the consumer for the satisfaction of their...