How to Manage the brand and the corporate Image? An Introduction.
What do you think a brand is? When you think of a brand doesn't your perception matter a lot, think about it! It always does. Because...
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Behavioural Finance- How to improve the way you invest and how?
Economic, financial analysis and fundamentals are important but, its not that the investors and markets move solely on these. Investors...
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Advertising Clutter-What we know about it?
Advertising or Marketing clutter refers to the large volume of advertisements or communication messages that a consumer is exposed to on..,
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The Communication Process-The Promotion Opportunity Analysis.
The communication process is the steps we take in order to successfully communicate.There are 8 stages of communication. The stages are..
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Integrated Marketing Communications(IMC)- An Introduction with Examples
The 4th ‘P’ of marketing- Promotions- has metamorphosed in the past two decades to encompass a variety of activities and communication techn
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Personal factors influencing consumer behaviour
It includes such variables as age and life-cycle stage, occupation, economic circumstances, lifestyle (activities, interests, opinions and d
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Stages of the Consumer Buying Process?
There are a total of Six Stages to the Consumer Buying Decision Process (For complex decisions). Actual purchasing is only one stage of...
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Psychological factors influencing consumer behaviour !
Among the factors influencing consumer behavior, psychological factors can be divided into 4 categories:
Motivation (Maslow's hierarchy of n
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Social factors influencing consumer behaviour !
fall into three categories:
Reference groups & Membership Groups
Family and
Social roles and status.
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Cultural factors influencing consumer behaviour!
Consumer behavior refers to the selection, purchase and consumption of goods and services by the consumer for the satisfaction of their...
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